Targeted Clinical Outreach

Reach every practice in Australia. Fast.

Email, fax, and direct mail campaigns to 80,000+ Australian health practices across 100+ disciplines — for health sector innovators ready to scale their market presence. National reach, fully managed.

Request a Quote Custom campaigns. No lock-in. Response within one business day.

Trusted by pharmaceutical companies, medical device firms, diagnostics providers, health SaaS platforms, and speciality healthcare organisations across Australia.

The Problem

Reaching health practices at scale is harder than it should be.

Finding verified, up-to-date contact data for Australian health practices takes months. Building the infrastructure to deliver at scale takes longer. And most providers don't understand the compliance landscape or the audience.

Target Practice exists for one reason: to get your message in front of the right health practices, through the right channel, at the scale your organisation demands.

Scattered, stale, and incomplete

Incomplete records, stale contact details, and no confidence in accuracy — the reality of most healthcare marketing lists.

Verified, segmented, ready to go

80,000+ records, maintained and segmented across 100+ health disciplines.

Who We Work With

Built for organisations investing seriously in clinical outreach.

Target Practice works with national and international organisations that need genuine reach across Australia's health sector — targeting thousands of practices across multiple disciplines and geographies. Our clients come to us when reaching health practices at scale is a strategic priority.

  • Pharmaceutical and medical device companies
  • Health technology and SaaS platforms
  • Diagnostic and pathology services
  • Speciality healthcare providers operating nationally
  • Health insurers and government health programs

If your organisation needs to build awareness, drive referrals, grow product adoption, or increase sales across Australia's health sector — we should talk.

How It Works

Simple by design. Serious in execution.

1

Tell us who you need to reach

GPs, specialists, allied health, pharmacy — or a combination. National, state-level, or metro/regional.

2

Choose your channel

Email, fax, or direct mail. Each channel has different strengths and we'll recommend what works best for your brief and audience.

3

We handle everything

Database, creative design (or you supply the artwork), infrastructure, delivery, and reporting. You brief us, we execute.

4

You get results

Delivery confirmation, engagement data, and clear reporting on performance — so you can optimise future sends and build on what's working.

The Database

80,000+ Australian health practice contacts.

Across every discipline. Segmented precisely. Our database spans over 100 health practice categories — from the major segments through to specialist, allied health, and community health services nationwide. Every record includes email, fax, and/or mailing address.

7,800+
GP Practices
6,300+
Dental Practices
5,500+
Pharmacies
4,500+
Psychology Services
4,400+
Physiotherapy Practices
100+
Health Disciplines Total

Every record includes email, fax, and/or mailing address. Phone numbers also available for post-campaign follow-up.

Channels

Three channels. Fully managed.

Email

Cost-effective and measurable. We manage domain setup, list hygiene, design, and delivery — with full engagement reporting included.

4-6 weeks setup for new clients

Fax

No spam filters, no inbox competition. Direct to the practice fax machine — where clinical correspondence gets read.

Delivery confirmation included

Direct Mail

For campaigns that demand attention. Letters, postcards, clinical mailers — designed, printed, and posted. Quoted per campaign based on format and volume.

Quoted per campaign

Get Started

Tell us what you need.

We'll come back to you within one business day.

  • No lock-in contracts
  • No minimum terms
  • Every campaign scoped individually
  • Response within one business day

No lock-in contracts. No minimum terms. Every campaign is scoped and quoted individually.

FAQ

Common questions.

Target Practice is designed for organisations running campaigns at national scale — typically pharmaceutical companies, medical device firms, health SaaS businesses, and specialist healthcare service providers. If you're looking to reach thousands of health practices across Australia as part of a considered marketing or engagement strategy, we're a strong fit. If you're looking to reach a small, hyper-local segment on a minimal budget, we're probably not the right service for your current needs.
For email campaigns, we provide full delivery and engagement reporting — including send volume, delivery rates, open rates, and click-through data where applicable. Fax campaigns include transmission confirmation. Direct mail reporting covers dispatch confirmation and Australia Post tracking where available. We can also provide targeted contact lists with phone numbers if your team wants to follow up directly after a campaign. We're transparent about what the data shows — good or otherwise.
It depends on the channel and whether your creative is ready. Fax campaigns can move quickly once artwork is approved — often within a week. Email campaigns for new clients require a 4–6 week lead time for domain setup and warming before the first send. Direct mail timelines vary based on print and fulfilment. We'll give you a clear timeline at the quoting stage.
Yes. If you have production-ready artwork, we'll work with it. If you need design support, we can provide a standard template at no additional cost, or produce custom creative as a quoted add-on. We'll discuss options as part of your proposal.
We don't publish a hard minimum, but Target Practice is designed for national or state-level reach. Campaigns are priced accordingly and we'll be upfront at the quoting stage if a brief isn't a fit for our service.
Every campaign is scoped and quoted individually based on channel, segment, creative requirements, and whether domain setup is needed. As a guide, our clients typically invest between $2,000 and $8,000 per campaign. If you're working to a specific budget, tell us in the quote request and we'll work out what's achievable within it.
Under the Australian Spam Act 2003, it is necessary to ensure there are reasonable grounds for outreach — meaning you can contact professionals in an industry to which your product or service relates and is relevant. All campaigns include a compliant unsubscribe mechanism, and we can advise on regulatory requirements and obligations, including those set by the TGA or Medicines Australia, as required.